Consequences of customer powerlessness: Secondary control
نویسندگان
چکیده
منابع مشابه
Consequences of customer powerlessness: Secondary control
This research investigated the consequences of powerlessness when consumers experience service failure with a company that has high-exit barriers. The specific consequences investigated were three types of secondary control, which are grudge-holding, avoidance (predictive avoidance), and retaliation desire. These secondary control coping strategies highlight consumers’ ability to control their ...
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ژورنال
عنوان ژورنال: Journal of Consumer Behaviour
سال: 2009
ISSN: 1472-0817,1479-1838
DOI: 10.1002/cb.287